By Kathie Fingerson
Businesses will often look at participating in trade shows to introduce themselves and new products to consumers. Some will have an enjoyable experience, others who are underprepared will struggle, and mostly, overpay for the experience.
It can be difficult to decide if you should participate in a trade show. The event is a form of advertising, and you need to evaluate the option from that perspective. Customers will flock to your space if you are aligned with their needs.
Participating in a trade show is more than the space you occupy. The area you rent becomes a reflection of your business. It is an advertising piece in the marketing plan for your company. Talking points and ideals you project within that footprint must meet the standards of your organization.
The Alternative Health Expo is growing into a destination event for our community. Our March 2019 event was a huge success with around 4000 visitors! E.P.I.C.™ Grand Valley magazine launched their first issue, a wonderful publication dedicated to Empowering People and Inspiring Community. Everyone had a great time and learned about lots of new and exciting healing techniques.